Behind the scenes (BTS) is a glimpse of the real-life moments woven in between an epic piece of entertainment like a film, music video or performance. It’s a chance to see how the magic really happens and connect with the creator on a human level. For example, movie trailers often feature BTS footage to generate buzz and build excitement for upcoming releases. BTS content is also a great way for brands to showcase their authenticity and create trust with their audiences in an age where customers demand transparency from businesses.
According to Wyzowl, 87% of consumers would love to see more behind the scenes photos from their favorite brands. That’s why clever businesses use this kind of content to show off their personalities and highlight the processes that go into a product or service. This kind of content lets your audience get to know you better – not a filtered, pictured-perfect version of yourself but an authentic, unique one.
Adding BTS footage to your next project can double the amount of media you have and strengthen your connection with your audience for a fraction of the cost of a traditional shoot. Plus, it’s a perfect opportunity to capture the little quirks that make your team unique. This type of content puts a face on your company and allows people to relate on a more personal level, building trust with prospective customers and generating a loyal customer base for life.